PASTEL DREAMS

IULIIA PROKHOROVA

The cover story of our issue 18 is „Pastel Dreams“. The amazing editorial is created by the floral designer Iuliia Prokhorova and her team.

“Wearable floral pieces – crowns and dress – turned our photoshoot in the window of K-space contemporary art gallery into real performance! We stopped traffic on that day! Life in the US is now getting back to “normal” and we were happy to see such a high interest to our work”.

Iuliia Prokhorova at times feels like everyone else grew up and she did not. Designing her wearable floral outfits, she keeps “playing dolls”, what a dream job!  She meets an inspiring model, covers her with real blooms, and every collaboration with a photographer makes this perishable art timeless.

Her company “Wild Veggie Bouquet” based in Corpus Christi is one of the leaders of the floral industry in the South Texas area – Prokhorova made it to top 3  at the Texas Designer of the Year 2021 competition.

“It`s all started as a project for fun”, Prokhorova says.  “In 2016 I put together fruit, vegetable and flower arrangements – first for fun, and then for sale. Excited over tremendous customer support and demand, I decided to register my company and started my new journey as a floral designer.  Immediately, I noticed that people truly appreciated my creative ideas!  I now realized that a florist`s job was one of the happiest ways to make a living:  95% of my floral orders are for joy, love and happiness .”

Prokhorova says: “To be a Master in any field, you have to dedicate 10,000 hours of your time and efforts.  After doing so, I wanted to make sure that I did everything possible to provide my customers an extraordinary experience – for this reason I applied for a scholarship from the Texas State Florists Association Master Florist Training.  After completion, I was able to add my new title, Texas Master Florist, to my business card.”

“Salvador Dali once said – don`t be afraid to become perfection, as you will never reach it!”- Prokhorova laughs – “ I understand it, but I would like to get as close as I can to provide the top quality experience to every new flower friend I make. I learn something new every day and looking forward to what this floral adventure leads me to next”.

Female Model (photos 1 and 5): Frances Lee
IG: francesmlee

Model (photos 2,3,4 and 6): Joslyn Doiron
IG: joslyndoiron

Photographer: Cora Johnson
IG: corajohnsonphotography

Makeup Artist: Blow Dry Therapy
IG: blowdrytherapy

Wardrobe Stylist: Alexa Gignac
IG: alexagignac

floral designer: Iuliia Prokhorova
IG: wildveggiebouquet

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